Know who to call, and why today.
Northlead finds companies that match your ideal customer, shows the deadline or change that makes them need you now, and plans every call, email and LinkedIn message until they reply. One desk for your whole sales team.
Alpenhaus Retail GmbH
Brightline Logistics Kft.
Kvarner Foods d.o.o.
Small sales teams lose the day before the first call.
Researching, not selling
Every rep opens ten tabs per company: website, register, LinkedIn, news. Most of that work is never written down for the next person.
No reason to call today
Lists say who exists, not who has a deadline, a new manager or an old system. Without a reason, cold calls stay cold.
Follow-ups slip
A promising lead gets one email and then nothing, because the next step lived in someone's head or a spreadsheet.
From "who should we sell to?" to a booked meeting
Set it up once in about ten minutes. After that, your team opens Northlead each morning and works the Today list.
Describe your ideal customer
Industries, countries, company size, the systems they use and what you sell them.
Connect your AI
Paste an API key for Claude, ChatGPT, Gemini or another model. You pay the provider directly.
Get scored leads
Northlead researches companies, checks contacts, detects their website tech and finds the reason to call now.
Work the Today list
Each lead has one next step, a ready message and answers to likely objections. Mark it done and the next step appears.
Everything between a company name and a reply
Every lead comes with a reason to call this month
Northlead tracks legal deadlines, new managers, funding, hiring and system end-of-life dates, then puts the countdown on the lead. Your opener writes itself.
- Your own deadline rules per country and industry
- Sorted by urgency on the Today list
- Source link on every signal, so reps can check it
- SIGNAL
- Must issue B2B e-invoices
- APPLIES TO
- Companies with over €800k turnover, DE
- DEADLINE
- 1 Jan 2027 · 65 days
- SOURCE
- Linked on the lead
See which shop, till and ERP they run before you call
Northlead reads each lead's public website and recognises e-commerce platforms, POS systems, booking tools, analytics and more. Filter for "uses a competitor" or "runs an old version".
- Shopify, WooCommerce, Magento, Shopware and others
- Your own list of technologies to look for
- Shown as chips on every lead
One list each morning. Nothing slips.
Build multichannel sequences of calls, emails and LinkedIn steps. Northlead puts each step on the right day and flags leads that nobody has touched.
- Next step and due date on every lead
- Stale flags after a number of days you choose
- Works on your phone between meetings
Ready to send, in your words
Email, LinkedIn note and call opener for every lead, written from the lead's research and your own templates and signature. Likely objections come with short answers.
- Word and question counter keeps emails short
- Your signature, logo and tone of voice
- You send from your own mailbox, so replies land with you
Scores and tiers
Every lead scored out of 100 against your ideal customer.
Contact checks
Emails and phone numbers verified before they reach your team.
Team roles
Admin, coworker and read-only. You approve every new user.
Your brand
Own logo, colours and email signature inside your workspace.
Use the AI you trust. Pay what it costs.
Connect your own key for Claude, ChatGPT, Gemini, Mistral, Perplexity or Microsoft Copilot. Research runs on your account, so you see every cent and we add no markup.
Add Hunter, Apollo, Lusha or Snov.io for verified contacts, North Data or Crunchbase for company data, and HubSpot to send leads to your CRM.
Teams of 2 to 30 people who sell to other businesses
Find companies on systems you replace or support
Spot shops on old platforms before their contract ends
Reach firms at the moment they hire or grow
Fill the pipeline without hiring a researcher
One price per team. Every feature included.
Start with a 7-day free trial. Pay yearly and get one month free.
Starter
For a founder and a small sales team.
- 3 users included
- Extra users €15 / month each
- All features, unlimited leads
- Bring your own AI keys
- Email support
Team
For growing teams that sell every day.
- 10 users included
- Extra users €12 / month each
- All features, unlimited leads
- Bring your own AI keys
- Priority email support
Before you start
Do I need my own AI account?
Yes. You connect a key from Claude, ChatGPT, Gemini, Mistral, Perplexity or Copilot. Each provider has a pay-as-you-go plan, and the app shows where to get the key in three steps.
What does the AI cost on top?
It depends on how much research you run and which model you pick. The provider bills you directly at its own prices, and the Usage tab shows what each person used. We add nothing on top.
How does the free trial work?
You get 7 days with every feature. We ask for a card when the trial starts and remind you a day before it ends. Cancel before day 7 and you pay nothing.
Where is my data stored?
On servers in the EU, in a workspace that is separate from every other customer. We sign a GDPR Data Processing Agreement with you and never use your data to train AI.
Does Northlead send emails for me?
No. It writes the email and you send it from your own mailbox, so replies come straight to you and your sender reputation stays safe.
Your next customers are already looking for a reason.
Give your team one. Start the 7-day trial and see your first scored leads today.